AI POLICY

Externally:

At Oava, we highly emphasize the beauty of human minds and problem solving.

All of our creative ideas come from human minds. AI is just a tool we use sparingly to improve processes or to create visuals to use as reference for real photography.

For designs: we never use AI for image or creative generation. Sometimes it is useful in mocking up a photo or product, but every creative thought is carefully created by our team. All logos and other designs or illustrations are fully original.

For copy and messaging, we occasionally use it for help with copy writing, in that we ask it to help us break up our rambling thoughts into SEO-focused and marketable, organized sections, or re-order long lists alphabetically.

It is for efficiency and not creative-generation.

Internally:

We may create example projects for industries we have yet to work in. In these example and case-studies, we may lean more on AI for mockup generation or photos, where stock photography or existing mockups are not available.

Anything that is assisted in creation with AI will be explicitly called out on our socials and portfolio pages.

A note from the founder -

I am one to dream big, and sometimes I’m dreaming a few steps ahead of what my studio (or myself) is capable of. AI is a helpful tool.

Mother Nature is my favorite place to be, and I’m acutely aware of the dangers of the overuse of AI, and of global warming.

I cannot stress enough that I use AI very, very sparingly, and only for moving the studio forward (never directly for a client work).

If you have any issues with my stance on AI, we can chat about it. Please note that I may change my mind at any time, but I will always update my clients and this page if anything changes.

Right now, I’m stepping carefully into the future of AI proficiency, but mindfully aware that nothing replaces the human mind and the earth we are on.

- Meg