How your coffee brand will be successful even in a crowded market
You’ve wanted to start your own coffee cart or cafe for years, maybe even decades at this point. Now feels like the right time, but you feel a twinge of disappointment every time you tell someone about your new venture. You’re met with the, “Oh well X city already has so much coffee. Aren’t you worried you won’t get business"?”
Here’s why I believe you should open that business anyways.
As a brand designer who has designed the brands for many growing coffee brands nationwide, I’ve seen it over and over again.
Cafe owners look for commercial leases and find 5 other coffee brands opening on the same street, same 2-3 blocks. They wonder how they’ll stand out.
They care deeply about the craft. They mindfully roast beans with delicate or unique flavor profiles. They’re excellent at dialing in espresso grinds. But now they have to be a destination for visitors. They need a reason to bring people in.
The successful coffee brands aren’t quietly the best, they have a point of view, a clear perspective, and a brand identity people see themselves a part of. Something bigger than them, even bigger than the coffee shop. It’s something intangible, but also so intrinsic.
If you’re opening a cafe this year, you likely don’t want to spend a lot of time thinking about the story. You’re used to telling your story, and you want to focus on the craft and on getting to know your staff and customers. That’s when you should work with an expert design studio who understands pixels, marketing, and storytelling that extends beyond virality and creates lasting brand presence; aka, the stable foundation on which your cafe can be built, keeping your doors open and lights on (plus so much more) for years and decades to come.
At Oava, we specialize in taking what you do best and framing it with deep, artful care and fresh perspectives that your customers will rally behind. They’ll try your business because of the story and they’ll stay for your special touch, your unique approach to flavors, and the community you build around your passions.
In short, your business will be successful because it is quality, and people know exactly what to expect: total, reliable, delight.
It’s:
A marketable story that feels human.
An unforgettable feeling
A collectible coffee bag
That special spark.
If you’re looking for a creative partner to bring your vision to life, reach out to us. Share your vision—we’d love to hear it.
Warmly,
Meg Burk
Owner, Creative Director of Oava Studio
Austin, TX
