PNG vs SVG: The Power of Image File Types

Understanding the difference between PNG and SVG file formats is imperitive for implenting your brand with excellence.

Since I studied art and you maybe haven’t, I’ll break it down for you. This is a quick guide to the pros and cons of each file type — and even mentions how to use them effectively in Canva.

What Is a PNG?

PNG (Portable Network Graphics) is a raster-based image format. It uses pixels (which is why they don’t scale up very well), which makes it perfect for photos and graphics with lots of color depth and detail. It also supports transparency.

Pros:

• Great for detailed graphics and web use

• Supports transparent backgrounds

• Widely supported across platforms

Cons:

• Not scalable (loses quality when resized)

• Larger file sizes than vector formats

• Can appear blurry if stretched beyond original size

What Is an SVG?

SVG (Scalable Vector Graphics) is a vector-based file format. Instead of pixels, it uses mathematical paths and shapes, meaning it stays sharp at any size.

Pros:

• Infinitely scalable with no quality loss

• Lightweight file size

• Editable in vector programs (like Illustrator or Figma)

• Ideal for logos, icons, and line-based illustrations

• This is the file type a lot of printers will need

Cons:

• Not suitable for complex images like photographs

• Requires vector editing software to make changes

• May have compatibility issues in some older apps or platforms

Uploading SVGs to Canva

If you're using Canva, the good news is that SVG uploads are supported for Pro users. This means you can import logos or icons in SVG format and maintain full scalability and crispness in your designs — especially useful for social graphics, pitch decks, or print materials. Once uploaded, SVGs can be recolored within Canva, making them a flexible choice for brand assets.

Ok, but what about PDFs?

PDFs (Portable Document Format) are one of the easiest and most reliable file types for sharing designs. When working with any other designer or when sending artwork to a printer, a PDF is often the best choice. When saved correctly, a PDF keeps your design sharp and editable — meaning other designers can open it in Adobe Illustrator and make adjustments without losing quality. It’s especially useful for logos, business cards, and packaging files. Included in your exported assets is a brand guide in PDF format, compatible with Adobe Illustrator.

Now that you’re up to speed:

Use SVG for logos, icons, and designs that need to scale or stay sharp. Use PNG for images that require transparency or rich color detail at a fixed size. Understanding when to use each will make your designs more professional, flexible, and brand-consistent.

If you need additional support, or if you have questions, reach out anytime at hello@oava.studio