Custom cup design, wordmark, and digital illustration for Freewheelin'
The application of the brand digital illustration on the South First trailer
Custom loyalty cards feature the primary logo, digital illustration, and branding elements such as the border pattern
The icons were combined to create a repeating pattern for food service and beyond
Brand identity & digital illustration for freewheelin’
Freewheelin’ is an adventurous coffee brand serving Austin, Texas.
Objective:
Break free from the restrictive prior logo and embrace a full brand identity that embodies adventure, hospitality, and the expansive landscapes of the Western US.
Work Includes:
Brand Identity
Logo Suite
Illustration
Vinyl Wrap