Text logo reading 'HOULEA' in bold, cream-colored letters on a black background.

Brand Identity

HOULA

Houla, once a swimwear company - has reinvented itself as a denim brand. Inspired by the wild of the west and ready to join the wearer on any adventure.

Close-up of a cream-colored shirt showing the brand label 'HOULA' and size 'M' inside the neckline.
Illustration of a running hyena on a brown background
Close-up of a clothing label sewn onto light blue denim fabric, with the word 'HOULA' in bold text and surrounding words 'WILD', 'LIKE', 'THE', and 'WEST'.
Collection of images and advertisements for a spring sale on denim clothing, including promotional text and photos of women in boots, denim, and hats, with a central phone display highlighting the sale offers.