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Brand Identity

BRANDING FOR INTERIOR DESIGNER MAJA EDWARDS

Maja has an unmistakable design eye. Her instantly recognizable spaces are full of light, life, and a vibrancy that is unmatched. I was tasked in capturing her aesthetic and her personality in her branding.

She often uses stripes, bold colors, and arches in her work, so we aimed to blend a use of bold patterns, soft arches, and warm terra cotta hues in her brand identity.

A collage of three interior design photos. The first shows a table set for breakfast with a yellow and white striped tablecloth, a white plate with a lemon wedge, a fork, knife, and glasses of orange juice. The second is a kitchen shelf with terracotta dishes, bowls, and cups, with a white countertop and pink tile backsplash. The third is a close-up of a yellow and brown striped fabric with a beige stitched label that says 'NUN'.

Instagram story mockups for Maja Interiors. The left two images are (c) Maja Edwards. The towel is an AI-generated image to mockup her logo on decor.

Various abstract shapes and objects in earth tones, some resembling plants or cacti, scattered randomly on a white background.

Bespoke brand icons are used in place of emojis in design, and come together to make a terrazzo-inspired brand pattern as well.

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