Neck of the Woods, Austin Coffee & Community

Neck of the Woods is a cafe in East Austin on Cesar Chavez. A brewing place for genuine community, serving fine crafted beverages and pastries with unique flavors.

After exploring 10+ themes, from a birdhouse, to a forest clearing, to a flock of birds; Meg decided that a playfully subtle take on maps and navigation would blend seamlessly with the impeccable interiors. It symbolized the role of Neck of The Woods in its customer’s lives: a landing, a clearing, a place for rest and connecting with others. This isn’t a sterile cafe, but a lively place for humans to enjoy company and coffee, in their neck of the woods.

Work Included:

  • Creative Direction

  • Brand Strategy

  • Brand Identity

  • Interior Signage

Other Credits:

  • Interior Design:

  • Photography:

  • Messaging and Graphic Design for Hospitality Cafe Brand Design, Neck of the Woods, in Austin Texas

    Messaging & Positioning

  • Messaging and Graphic Design for Hospitality Cafe Brand Design, Neck of the Woods, in Austin Texas

    Abstract Map Grid System

  • Logo Wordmark for Hospitality Cafe Brand Design, Neck of the Woods, in Austin Texas

    Map Path Primary Logo

  • Messaging and Graphic Design for Hospitality Cafe Brand Design, Neck of the Woods, in Austin Texas

    Wordmark as a Rubber Stamp

From Grant, Owner of Neck of the Woods:

“Meg brought forward the vision and direction for my business in a way that I would have never been able to come to on my own. She has an ability to understand my incomplete thoughts and half baked ideas and not only finish but add pieces that evolved the project in ways that I didn’t realize were missing. She will be the only agency I work with as her creative instincts and pleasant demeanor are second to none.”