
oava’s own brand design
Oava was launched to be a source of branding and creative direction that revives businesses by creating immersive visual systems and good-natured stories. The studio’s design work lays the groundwork for brands to flourish, remarkably.
Imagine sitting on the edge of an oasis, with the sun sparkling off of the ripples and your skin. Calm. Regenerative.
The primary brand mark evokes a thriving palm at the edge of an oasis, with iridescent sun sparkling off of the ripples.
primary oava logo
Brand Naming
Competitor Analysis
Visual Branding Identity
Messaging
Creative Direction
Art Direction (Brand Photoshoot)
Web Design
brand development included
an all-inclusive brand resort
One of Oava’s core offerings is a year-round or seasonal creative direction partnership. We call it our all-inclusive; it’s what you need to build your brand over time and launch with impact for every season.
This is a mockup of a room key, as if Oava were a real resort to check in to. It is mostly AI generated. We only use AI for blank mockups that we customize by hand.
the brand photoshoot
Oava may be an oasis, but it is not based on any real life place. When it came time for the brand photoshoot, Meg knew that the location would be pivotal.
Ultimately the brand photoshoot was taken in Tulum at Hacienda Wabi, with photos by Jenna Brooke Clark.
Meg storyboarded the shoot and planned the wardrobe and props.