oava’s own brand design
Oava was launched to be a source of branding and creative direction that revives businesses by creating immersive visual systems and good-natured stories. The studio’s design work lays the groundwork for brands to flourish, remarkably.
Imagine sitting on the edge of an oasis, with the sun sparkling off of the ripples and your skin. The calm, yet regenerative nature of a warm oasis — That’s Oava.
brand development included
Brand Naming
Competitor Analysis
Visual Branding Identity
Messaging
Creative Direction
Art Direction (Brand Photoshoot)
Web Design
primary oava logo
The primary brand mark evokes a thriving palm at the edge of an oasis, with iridescent sun sparkling off of the ripples.
the brand photoshoot
Oava may be an oasis, but it is not based on any real life place. When it came time for the brand photoshoot, Meg knew that the location would be pivotal.
Ultimately the brand photoshoot was taken in Tulum at Hacienda Wabi, with photos by Jenna Brooke Clark.
Meg storyboarded the shoot and planned the wardrobe and props.
Oava
Photoshoot Art Direction and Mood Board
